Using Me!

War on bogus webstore claims!

Following on from my success with my ASA complaint about the Tourmaline bracelet I am now going all out to remove as many similar adverts from as many webstores as possible.

I’ve short-listed 20 websites in the UK that are currently selling these products and have initiated a conversation with the Trading Standards Institute.

Minus Ions are generally abundant in nature through plants, waterfalls, rain storms and forests. These Ions unfortunately are depleted in urban areas as a result of modern technology.

So the logical conclusion must be that before urbanisation and technology, the world was infused with ‘Minus Ions’. A Negative Ion is, of course, an atom carrying an extra electron. So the question is where did all those extra electrons come from back then and where did they go to since? Not to mention why de-ionising myself would be good, even if it happened, and by what method it might produce any of the results that the various sites claim – from reducing stress, to improving the power of your golf swing.

Most of the websites selling these things claim they use ‘Medical Grade Magnets’. I did a search for this term. It ONLY appears in the context of Woo like this, never in any official medical context. And what would a medical grade magnet be anyway? A particularly clean one?

I will update more as things progress.