Using Me!

The next bracelet phenomenom

Funny conversation at the golf course last night…

Man at front of queue gestures at bracelets on sale at the counter. The packaging says “Embedded Holographic Technology” and “May improve your strength and swing” etc.

Man at front of queue: Do those really work then?

Boy behind counter: Yeah, I wear one all the time.

Me: Yeah, wearing a hologram on your wrist will really make you better at golf.

Boy behind counter: Well I play off 4.

Man at front of queue: [With slight sarcasm] There must be something in it then.

Me: Yeah, Confirmation Bias.

Anyway I looked these things up and the company behind them is EFX. They have websites for many different countries. I stumbled across the US, UK and Hungarian sites in my top few google hits.

I decided to make a new Trading Standards complaint about it. And here’s my complaint sent to Consumer Direct:

Please would you forward this complaint to Kent Trading Standards, as the body responsible for applying the law in this company’s region.

The company detailed in this complaint is selling a range of products for which there exists no evidence to give backing to the claims they make for their ‘Embedded Holographic Technology”. The products are sold by many websites and shops around the country and are no more than snake-oil.

Allowing such blatant rubbish to be pedaled at the expense of those without a basic understanding of medicine and physics is shameful.

The claim on their website follows – ALL this from a mylar ‘holographic’ device???

A side note – their main US website claims that Mylar is a ‘metallic substance’ when in fact it is a polyester (plastic)… they can’t even get THAT right!

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Q. What is the major benefit of EFX?

A. EFX helps restore natural in harmony to the body.

The effect is believed to stabilize and harmonize the body’s bioelectric current. When the body is in harmony, the muscles relax, cells un-clump, and blood circulation increases, allowing for greater stability, easier movement and pain relief.

EFX energetic power works instantly. The immediate effects experienced are; increase strength, balance, flexibility and range of motion. EFX products have also been reported to help relieve joint and muscle pain, improve blood circulation, reduce swelling, keep muscles conditioned and flexible, alleviate stress, boost endurance, and prevent motion sickness.

I am still waiting to hear back from the Trading Standards Office in Manchester about the ‘minus-ion’ bracelets I complained about previously. They aren’t obliged to contact me unfortunately but the chap I spoke to there did say he would try and call me when he had something to report.