Change in online advertising
Just announced, the Advertising Standards Authority will now have online advertising in its scope of authority. As I have pointed out before any complaints about adverts on a company’s own website were, until now, under the authority of the Trading Standards Authority.
This change makes a lot of sense and will mean my future complaints about woo and bullshit will be easier to initiate.
Full story at the BBC.
Update:
I just spoke to the ASA and found that the change to their remit takes force on 1st March 2011.
Woo and Bullshit | PadainFain September 1, 2010
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